Matthew Bester joined Vectorworks in January 2024 as Sales Director, focusing on driving new business and optimising the transition to subscription-based sales. With over 20 years of experience in customer success and sales management, Bester brings a strong strategic approach to enhancing business processes. His expertise spans solution sales, channel management, market analysis, dealer enablement, and leading digital transformation efforts, including SaaS model integration. 

A specialist in sales leadership, Bester excels in helping industries assess and elevate their digital maturity, guiding them toward adopting cutting-edge technologies like Digital Twins. His passion is delivering measurable value to clients, enabling them to achieve their goals and bring their visions to life. Having accumulated vast experience across various industries, including mining, software and hardware distribution, laser scanning technologies, robotics, and autonomous systems, Bester thrives on advancing technological innovation.  

With qualifications in Business Strategy, Customer Relationship Management, and Business Management, Bester continues to live his passion for technology at Vectorworks, staying ahead of industry trends and developments.